Overview

Hotel and resort businesses need to constantly maintain their visibility for off-seasons, which is challenging. Our client wanted to use paid marketing to get qualified leads for booking. They were facing the issue of paying high commissions to online travel agencies like MakeMyTrip, which could cost around 30% to 40%. They approached Vrinsoft to set up a Google Ads campaign for one of the resorts, ensuring high-quality lead generation through phone calls. We delivered the result with targeted call-only ads that outperformed expectations. This case study will provide detailed information on how we approached and achieved the goal.

Project Highlights

 We developed a customized Google Ads PPC campaign for the client.
To get more direct booking inquiries, we implemented Call-Only Ads.
Integrated Search, Display, Local, and YouTube Ads for broader visibility.
Created tailored ad campaigns for each resort property based on their specific needs.
We emphasize high-intent keyword targeting to improve lead quality.
Leveraged Google My Business ads to increase local engagement.
Created an omnichannel approach through all ad formats to ensure consistent brand exposure.
Reduced irrelevant inquiries through precise ad targeting and keyword selection.
 

Goals

 Achieve 100 phone calls per day for resort bookings to ensure steady lead generation and business growth.
Improve lead quality by filtering out irrelevant inquiries and reducing the number of spam calls.
Develop tailored ad strategies for the specific property, taking into account specific audience behavior and booking patterns.
Focusing on qualified leads to streamline the sales process, improving the team's productivity.
Create a data-driven approach to ensure measurable performance and ongoing optimization of campaigns.
 

Strategy

 Prioritized Call-Only Ads to capture high-intent users ready to make immediate bookings.
Implemented advanced keyword targeting to drive traffic from potential customers and reduce irrelevant clicks.
Developed Search and Display Ads to increase visibility across multiple platforms and audiences.
Leveraged Local Ads through Google My Business to directly target nearby users searching for local accommodations.
Integrated YouTube Ads to boost brand visibility and educate potential customers, ensuring a broader reach and awareness of the properties.
 

Outcomes

 Exceeded the target of 100 daily phone calls within two weeks, reaching an average of 130 calls per day.
The success of the initial campaign led to an expansion, covering additional properties for the client.
Achieved a consistent average of 150 phone calls per day after the campaign expansion.
Maintained a high booking conversion rate of 70% from phone inquiries across all properties.
 

Our Client

Our client is one of the biggest hospitality companies with luxury and ecofriendly resorts all over India. With the off season and competition, they were looking to get more bookings. With online travel agencies and booking partners, they have to spend 30% to 40% commission, which they wanted to eliminate. They wanted to get qualified leads for resort booking for one of their properties situated in prime beach location. Their goal was to increase phone inquiries for bookings across several of their properties, leading to improved occupancy rates and overall business growth.

Client Requirement

Increase phone inquiries for resort bookings.
Achieve a consistent target of 100 calls per day.
Improve the quality of incoming calls by reducing spam.
Ensure measurable results to assess campaign effectiveness.

Proposed Solution

We designed a targeted Google Ads strategy that centered on Call-Only Ads to drive high-intent booking inquiries. By using high-intent keyword targeting and combining it with Search, Display, and YouTube Ads, we created a comprehensive campaign that maximized visibility while filtering out irrelevant traffic. This solution enabled the client to meet and exceed their lead generation goals.

Why We Chose This Solution

To achieve results with paid marketing, we utilize call-only ads and other types of ad formats; here is why we choose them,

We decided to use Call-Only Ads to target people who are ready to book immediately, making it easier to generate leads.
We used high-intent keywords to attract serious inquiries and improve the quality of leads while reducing irrelevant traffic.
For users searching for specific terms related to the client’s services, we used Search Ads to ensure that the ads reached people with clear booking intentions.
We used display ads to reach relevant users across various websites, increasing visibility beyond search results.

Benefit of This Solution

This solution helped the client receive more calls and better inquiries, resulting in a 70% booking conversion rate. By reducing spam and irrelevant traffic, we help the client’s sales team to focus on real leads. Our solution allows them to receive filtered and qualified leads with the right intent, which eases their task of booking the resorts.

Key Features

Call-Only Ads

Focused on users with immediate booking intent, ensuring leads were highly qualified and actionable.

High-Intent Keywords

Carefully selected to filter out irrelevant calls, significantly enhancing the quality of inquiries.

Search Ads

Increased visibility by targeting users actively searching for resort services, driving more relevant traffic to the client.

Display Ads

Expanded the client’s reach across multiple platforms, attracting potential customers through visually engaging ads.

Local Ads

Leveraged Google My Business to connect with local users, increasing engagement and driving foot traffic to the resorts.

YouTube Ads

Used video content to boost brand awareness, capturing the attention of broader and more diverse audiences.

Custom Campaigns

Tailored ad strategies to the unique needs and goals of each property, ensuring targeted and effective campaigns.

Omnichannel Presence

Provided consistent exposure across multiple platforms, creating a cohesive and integrated advertising approach.

Lead Filtering

Reduced the volume of spam and irrelevant calls, improving the efficiency of the client’s sales team.

Measurable Results

Offered detailed insights into campaign performance, enabling the client to track success and make informed decisions

The Result

The client was looking for a reliable digital marketing company that could help them generate leads, and after consulting with a few of them, they choose to work with Vrinsoft. After the first two weeks, we drove more than 130 calls per day, which was more than the initial goal. They received sizable booking without paying commission to OTAs like MakeMyTrip and Booking.com. They were impressed by our work and extended the project scope to additional properties in more locations. Our result exceeded their expectations, and they continue to work with us.

Google Ads for Hotel and Resorts