Overview

An Australian energy company, has been providing energy solutions to both residential and commercial customers for over a decade. Recently, the company had been considering revamping its website to provide more information about its energy plans to attract more customers across Australia. This case study outlines the company’s approach to revamping its website and the results achieved.

Project Highlights

 Successful website revamp that provided more information about energy plans to potential customers.
Improved website functionality and user-friendliness that increased customer engagement and interest in energy plans.
Responsive website design that allowed customers to access the website from any device.
Separate pages for residential and commercial customers with detailed information about energy plans, pricing, features, and benefits.
Addition of a blog section that increased customer engagement and provided valuable information about energy news and tips. 
Increased customer sign-ups for energy plans and revenue for the company.
Attracted more customers across Australia and increased market share in the energy industry
Demonstrated the company’s commitment to providing quality energy solutions and customer service. 
 

Goals

 Revamp the existing website and add region-wise energy plans and information
Implement a responsive design for the website.
Create separate pages for residential and commercial customers
Attract more customers to sign up for energy plans
 

Strategy

 Upgrade the website structure and integrate third-party service for the NMI database.
Improve website navigation for easy customer access to information.
Monitor website performance and customer engagement to measure success.
Continuously update the website with new information and features.
 

Outcomes

 Increased customer interest and engagement
35% increase in customers sign up
Increased revenue for the company 
 

Our Client

Our client is a leading Australian energy company that is committed to providing innovative and sustainable energy solutions. They also support local communities while promoting sustainability. They wanted to introduce new energy plans for residential and businesses across the country. They need to upgrade their website to accommodate a user-friendly interface to promote new energy plans and information.

Client Requirement

The client’s website was outdated
Insufficient information about energy plans
Lack of necessary features and functionality
Difficult to navigate
Challenging for potential customers to find information about energy plans

Proposed Solution to fix operational process

We provided a website revamp solution that included a responsive design, a user-friendly navigation system, and separate pages for residential and commercial customers to provide detailed information about energy plans. We integrated third-party services for customers to find suitable energy plans based on their NMI number. To increase customer engagement, we added a blog section to the website, where customers could read the latest energy news and tips on how to save energy. This allowed customers to interact with the company and promoted the company’s brand.

Why we chose this solution

it addressed the client’s primary objectives of revamping their website to provide more information about their energy plans and making it easier for potential customers to find the information they needed.

Our solution included a responsive design that allowed customers to access the website from any device, ensuring a positive user experience.
We suggested creating separate pages for residential and commercial customers to provide more information about energy plans. These pages included pricing, features, and benefits, which helped potential customers to understand the company’s offerings.
We connected the website with a third-party service to access the NMI database. It allows customers to find relevant information based on their region
We believed that a blog section was necessary to increase customer engagement, so we added it to the website. The blog allowed customers to interact with the company and stay updated with the latest energy news and tips.

Benefits of Solution

We helped the client with website upgrade that allows them to provide new information. Customers can now easily navigate the website with a responsive layout to find relevant information easily. With NMI database integration, customers can find a suitable energy plan for their home or business. The improved design, information architecture, and clear pricing information helped customers make informed decisions about their energy plans. The new website provided a competitive advantage to our client in the energy market.

Key Features

Responsive Design

We used a responsive design to ensure that the website was accessible on any device. This development makes it easier for clients to utilize their mobile devices and tablets to browse the website, improving engagement and overall user experience.

User-friendly Navigation

We developed a new navigation system that made it easier for customers to find the information they needed. We prioritized a clear, logical hierarchy of information, making it easier for customers to navigate the website.

Separate Pages for Residential and Commercial Customers

We created separate pages for residential and commercial customers to provide detailed information about the different energy plans available. This feature helped customers understand the offerings and make informed decisions about which energy plan was right for them.

Pricing, Features, and Benefits of Energy Plans

We included each energy plan’s pricing, features, and benefits to help customers understand what each plan offered. This feature made it easier for customers to compare different energy plans and choose the one that best suited their needs.

The Result

The client's decision to revamp its website was a smart move that paid off. After the website revamp, they saw a significant increase in the number of customers signing up for energy plans. The new website was more user-friendly, and customers could easily find the information they needed. Overall, the website revamp was a success, and Elysian Energy continues to attract more customers across Australia.

Sustainable Energy Web Solution