An Australian energy company, has been providing energy solutions to both residential and commercial customers for over a decade. Recently, the company had been considering revamping its website to provide more information about its energy plans to attract more customers across Australia. This case study outlines the company’s approach to revamping its website and the results achieved.
Our client is a leading Australian energy company that is committed to providing innovative and sustainable energy solutions. They also support local communities while promoting sustainability. They wanted to introduce new energy plans for residential and businesses across the country. They need to upgrade their website to accommodate a user-friendly interface to promote new energy plans and information.
Client Requirement
We provided a website revamp solution that included a responsive design, a user-friendly navigation system, and separate pages for residential and commercial customers to provide detailed information about energy plans. We integrated third-party services for customers to find suitable energy plans based on their NMI number. To increase customer engagement, we added a blog section to the website, where customers could read the latest energy news and tips on how to save energy. This allowed customers to interact with the company and promoted the company’s brand.
Why we chose this solution
it addressed the client’s primary objectives of revamping their website to provide more information about their energy plans and making it easier for potential customers to find the information they needed.
We helped the client with website upgrade that allows them to provide new information. Customers can now easily navigate the website with a responsive layout to find relevant information easily. With NMI database integration, customers can find a suitable energy plan for their home or business. The improved design, information architecture, and clear pricing information helped customers make informed decisions about their energy plans. The new website provided a competitive advantage to our client in the energy market.
We used a responsive design to ensure that the website was accessible on any device. This development makes it easier for clients to utilize their mobile devices and tablets to browse the website, improving engagement and overall user experience.
We developed a new navigation system that made it easier for customers to find the information they needed. We prioritized a clear, logical hierarchy of information, making it easier for customers to navigate the website.
We created separate pages for residential and commercial customers to provide detailed information about the different energy plans available. This feature helped customers understand the offerings and make informed decisions about which energy plan was right for them.
We included each energy plan’s pricing, features, and benefits to help customers understand what each plan offered. This feature made it easier for customers to compare different energy plans and choose the one that best suited their needs.
The client's decision to revamp its website was a smart move that paid off. After the website revamp, they saw a significant increase in the number of customers signing up for energy plans. The new website was more user-friendly, and customers could easily find the information they needed. Overall, the website revamp was a success, and Elysian Energy continues to attract more customers across Australia.
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