30+ eCommerce Email Marketing Statistics & Trends You Should Know for 2025

What is eCommerce Email Marketing?

eCommerce email marketing involves converting casual shoppers into loyal customers by delivering personalized and value-driven email communications. 

The strategic approach starts when a visitor subscribes to your email list and continues throughout their customer journey.  

Effective eCommerce email marketing goes beyond simply sending promotional messages; it creates meaningful conversations with your audience. It includes welcoming new subscribers, guiding them through their first purchases, rewarding repeat buyers, and re-engaging inactive customers. 

Therefore, having an understanding of the latest eCommerce email marketing statistics plays a vital role for a successful email marketing campaign.

The Latest eCommerce Email Marketing Statistics & Trends (2025) 

Previously you read about how important it is for your business to stay updated with the latest eCommerce email marketing statistics.  

Below is a list of the top 30+ eCommerce email marketing stats & trends for 2025 and beyond: – 

Number of Email Users  

• In 2023, the number of global e-mail users amounted to 4.37 billion and is set to grow to 4.89 billion users in 2027. (1)  

 

Countries With Highest Number of Emails Sent 

• As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. (2)  

 

Spam Share of Global E-mail Traffic Monthly 

• Spam messages accounted for over 46.8 percent of e-mail traffic in December. (3)  

 

E-mail Marketing Revenue  

• In 2023, the global email marketing market was valued at 8.3 billion U.S. dollars and the source projected that the figure would increase to 18.9 billion by 2028. (4)  

 

Marketing E-mail Open Rates  

• 30 percent of marketers worldwide reported that their email marketing campaigns had an open rate between 10 and 20 percent. (5) 

 

Delivery Status of Marketing Emails Worldwide by Providers 

• 86.58 percent of emails sent through GetResponse software successfully reached their recipients’ inboxes, making it the highest rate among the providers in the data set.  

• In comparison, MailChimp had a delivery rate of 80.66 percent. (6)

  

ROI Improve Rates in E-mail Marketing Campaigns  

• Approximately 52 percent of marketing professionals reported a twofold improvement in the return on investment (ROI) of their email marketing campaigns. (7)  

 

Click-to-Open Rates of Marketing E-mails  

• Marketing emails in India had a click-to-open rate of 31.81 percent.  

• In Canada, the rate was 20.61 percent, while Brazil and Poland followed with rates of 15.55 percent and 14.12 percent, respectively. (8) 

 

Unsubscribe Rates of Marketing E-mails  

• Marketing emails in Germany had the highest unsubscribe rate at 0.35 percent.  

• In contrast, Vietnam had the lowest rate at 0.06 percent. (9) 

 

Discount Emails  

• When opening an email, many people are looking for discounts. A report indicates that 63% of individuals do the same. (10) 

 

Email Marketing Over Social Media  

• According to a report, four out of five marketers prefer email marketing to social media. (11) 

 

Time Spent on Emails  

• According to Statista, people like you spend around 2.5 hours each day on email. (12)  

 

Use of Emails by Millennials  

• According to a survey, 98% of Millennials and Gen X users prefer using email over any other generation. (13) 

 

Email Open Rate Based on Subject Line 

• According to OptinMonster, 47% of people open emails based solely on the subject line. (14) 

 

Sender Recognition  

• When you check your inbox, what stands out to you first? For 42% of people, it is the sender’s name. Such behavior is also seen in your eCommerce customers. (15) 

 

Spam Emails Based on Subject Lines  

• According to OptinMonster, 69% of people determine if an email is spam based solely on its subject line. (16)  

 

Automation for A/B Testing  

• According to Litmus, 45% of marketers are opting for automation when it comes to A/B testing. (17) 

 

Using Emojis in Email Subject Lines 

• According to Campaign Monitor, using emojis in eCommerce email subject lines can increase open rates by 56% compared to text-only subject lines. (18) 

 

Punchy Subject Lines  

• According to a report, when potential customers check their emails on mobile phones, they will only see the first 30 characters of your subject line. (19) 

 

Promotional Emails  

• According to Moosend, 49% of consumers want to receive promotional emails from their favorite brands every week. (20)

  

Personalized Emails  

• Personalizing your emails can lead to an open rate of 22.63%. (21) 

 

Sending Email on Fridays  

• Sending emails on Fridays yields the highest open rates, nearly 19%, according to Moosend. (22)  

 

Welcome Email  

• Welcome emails have the highest open rate, with 50% of recipients eager to see what you have to say, according to Act-On. (23) 

 

Click Through Rate with Personalized Emails  

• Did you know that 75% of marketers believe personalized email campaigns result in higher click-through rates. (24)  

 

Open Rate within First Hour  

• According to GetResponse, approximately 22% of email marketing campaigns are opened within the first hour after they are sent. (25)  

 

Sending Two Emails  

• Sending two emails per month can actually increase your open rates. According to TechJury (26)  

 

Golden Hours For Email Delivery  

• OptinMonster indicates that 8 a.m., 2 p.m., and 5 p.m. are the optimal times for email delivery. (27)  

 

Worst Time For Email Delivery  

• It is best to avoid sending emails between 5 p.m. and 6 p.m., as this is considered the worst time, according to Moosend. (28)  

 

Best Day to Send an Email  

• Tuesdays and Fridays are considered the best days for email engagement, as people are most receptive on these days. (29) 

 

B2B vs B2C Emails  

• B2B marketing emails have a 23% higher click-to-open ratio than B2C emails, according to a report. (30)  

 

Emails As primary Form of Content  

• Did you know that 81% of B2B marketers rely on email newsletters as their primary content form? (31)  

 

Email Marketing Campaigns For Mobile Responsiveness 

• Optimizing your email marketing campaigns for mobile responsiveness can increase mobile clicks by 15%. (32) 

 

Email Marketing Budget  

• 36% of retailers allocate over 11% of their digital marketing budget to email marketing, according to Digital Commerce 360. (33)  

The Benefits of eCommerce Email Marketing for Businesses  

In the above section you went through the innovative eCommerce email marketing statistics. Now let’s talk about how eCommerce email marketing offers various advantages for your business: – 

1. Immediate and Reliable Results

Email campaigns, especially those featuring flash sales or limited time offers, can generate immediate traffic and sales for an eCommerce store.  

The immediacy of email allows for quick responses and encourages impulse purchases. 

2. Effective Customer Communication 

Once you build a mailing list, you can communicate directly with your audience. 

Your messages will reach their devices immediately, without any third-party interference—unlike social media platforms, where algorithms often limit your reach unless you pay for promotion. 

3. Greater Customer Retention

Retaining existing customers is generally easier than acquiring new ones. By building mailing lists and providing personalized email content and offers, businesses can keep the visitors they worked hard to attract. 

4. Higher ROI

Email marketing for eCommerce consistently delivers one of the highest returns on investment (ROI) among digital marketing channels, particularly for eCommerce.  

Sending emails, especially in bulk, is relatively inexpensive. Compared to the costs associated with traditional advertising methods such as print or television ads, eCommerce email marketing offers a more affordable way to reach a large audience. 

eCommerce Email Marketing Automation

As the name implies, eCommerce email automation simplifies email marketing, eliminating the need for you to manually send countless emails.  

The process involves creating emails once, which are then automatically sent to recipients at designated times based on specific triggers linked to events, dates, or actions. There are four types of email triggers: – 

• Action-Triggered 

These emails are sent when a subscriber performs a specific action. Examples include confirmation emails and cart abandonment emails.  

• Inaction-Triggered 

These emails are sent when a subscriber fails to take a specific action within a certain timeframe. Examples include win-back emails or reactivation emails.  

• Date-Triggered 

Such emails are sent ahead of an upcoming date. Examples include birthday emails or appointment reminder emails.  

• Machine-Triggered 

Such emails are sent when an internet-connected device detects a change in condition. Examples include service-required emails and low-battery warnings.  

With email marketing automation for eCommerce, your only real limitations are your own creativity. The technology behind eCommerce email automation allows for a remarkable level of customization, customized to meet the specific needs and preferences of your target audience. 

Email Marketing Software For eCommerce 

eCommerce email marketing software varies significantly in terms of features and pricing. Whether you are looking for simple tools for occasional email campaigns or a comprehensive service packed with options, each application has its advantages.  

If you are ready to choose the right email marketing software for eCommerce, here are a few options highlighted from lists of the best marketing automation software: – 

1. Klaviyo

Klaviyo is often the best email marketing software for eCommerce due to its simple marketing integrations with platforms like Shopify and Magento.  

It offers advanced segmentation, and automation features specifically designed for online stores, making it a robust solution for eCommerce email marketing. 

Unique Feature 

• Deep eCommerce integrations and advanced segmentation capabilities.  

 

2. Omnisend

Omnisend is customized for eCommerce, providing not only email marketing but also SMS and push notifications. Its multichannel approach makes it an excellent option for businesses aiming to engage customers through various channels. 

Unique Feature 

• Extensive automation features and integrations for SMS and push notifications for a holistic marketing strategy.

 

3. Mailchimp

Although it has fewer advanced features compared to others on this list, Mailchimp is user-friendly and offers numerous integrations.  

Its drag-and-drop builder and automation features make it an ideal choice for businesses that are just starting out in eCommerce.  

Standout Feature 

• User-friendly interface with a drag-and-drop email builder and a free plan for up to 500 subscribers. 

 

4. HubSpot

HubSpot’s comprehensive inbound marketing suite positions it as a strong Email marketing software eCommerce, especially for users already utilizing HubSpot.  

Its email marketing tool integrates easily with its CRM, making it valuable for businesses focused on customer retention.  

Standout Feature 

• Simple integration with the HubSpot CRM, allowing for detailed tracking of customer interactions and personalized campaigns.  

 

5. Brevo (formerly Sendinblue)

Brevo is one of the more affordable options available. Its strength lies in its transactional emails and SMS campaigns, which are essential for eCommerce operations. 

Unique Feature 

• Free plan allowing for up to 300 emails per day and a wide range of automation options. 

Email Marketing Strategy for eCommerce / Tips to Improve Sales  

These are some of the important eCommerce email marketing ideas and strategies you should follow to increase the sales: –

• User Onboarding

A welcome email is an excellent eCommerce email marketing strategy to demonstrate your positive attitude toward new customers. You only have one chance to create a great first impression, so it is important to capture their attention. 

Also, you can encourage purchases by offering a unique discount for first-time visitors within the email. 

• Lead Nurturing

Retaining generated leads and nurturing them into loyal clients is essential. One of the best ways to achieve this is by providing educational content throughout the entire customer lifecycle.  

Understand why leads may drop off and offer support exactly when they need it. 

• Mailing List Segmentation

Every user is unique with different interests. It is crucial to know your clients and segment them based on their needs and preferences.  

It will allow you to create more targeted emails that resonate with each group. 

• Re-engaging Passive Users

This email marketing strategy for eCommerce is useful when clients start losing interest in your products or services.  

Sending a re-engagement email can draw attention back to your offerings and invite customers to visit your website to check out the latest discounts or seasonal promotions. 

• Cross-Selling

To encourage visitors to make additional purchases, consider offering complementary products that enhance their orders. 

• Upselling

Upselling emails can be particularly effective for eCommerce businesses. After clients make a purchase, suggest new, higher-priced options or different models with enhanced features. By emphasizing the added value of these more expensive products, you can entice customers to upgrade their purchases. 

Summing Things Up- eCommerce Email Marketing Statistics and Trends 

eCommerce email marketing has become important for online stores and is not going away anytime soon. While other marketing channels may come and go, your email list remains your most valuable asset. It serves as a direct line to customers who already care about your products. The best part?  

Email marketing for eCommerce is cost-effective compared to other channels. Building an effective email program takes time and attention, but the effort is worthwhile. Focus on sending messages that your customers want to read, ensuring they are visually attractive on mobile devices, and utilizing automation for seamless operation.  

Experiment with different approaches, stay updated with eCommerce email marketing statistics, keep your list clean, and always consider your customers’ perspectives.

By consistently implementing the eCommerce email marketing trends, examples and strategies, you can transform your email list into a significant source of revenue. 

Increase your eCommerce Business’s Email Marketing Strategies

Email marketing is essential for the success of eCommerce businesses, providing various opportunities to connect with your audience, drive sales, and foster long-term loyalty.  

Vrinsoft Pvt Ltd is the top email marketing agency for eCommerce in USA, India.  We offer customized eCommerce email marketing services and strategies designed to improve your eCommerce success. Our services include automation, segmentation, engaging email designs, and data-driven campaigns, ensuring that every email is impactful.  

Partner with us and get the best email marketing service for your eCommerce business. Whether you aim to increase conversions or increase brand visibility, we are here to help.  

Contact us today, hire a digital marketing specialist and let’s build custom strategies that produce measurable results for your business. 

References  

1. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
2. https://www.statista.com/statistics/1270459/daily-emails-sent-by-country/
3. https://www.statista.com/statistics/420391/spam-email-traffic-share/
4. https://www.statista.com/statistics/1461804/email-marketing-revenue-worldwide/
5. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
6. https://www.statista.com/statistics/1270352/emails-delivery-status-provider/
7. https://www.statista.com/statistics/1376015/email-roi-improve-rates/
8. https://www.statista.com/statistics/942630/e-mail-marketing-click-to-open-rates-europe/
9. https://www.statista.com/statistics/942638/e-mail-marketing-unsubscribe-rates-europe/

10. https://www.lxahub.com/stories/email-marketing-stats-and-trends-for-2023
11. https://luisazhou.com/blog/email-marketing-roi-statistics/
12. https://www.statista.com/statistics/1332517/time-spent-checking-emails-us-users-daily/#:~:text=In%202021%2C%20users%20in%20the,spent%20checking%20their%20work%20emails.
13. https://www.statista.com/statistics/1332384/us-users-depending-on-emails-by-age/
14. https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/
15. https://www.mirabelsmarketingmanager.com/blog/optimizing-your-email-sender-name-to-boost-open-rates/
16. https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/
17. https://www.litmus.com/press/litmus-releases-2021-state-of-email-report
18. https://www.campaignmonitor.com/blog/email-marketing/the-real-scoop-on-email-emoji-in-subject-lines/
19. https://www.yola.com/blog/increase-customer-engagement-through-monthly-newsletters/
20. https://moosend.com/blog/email-marketing-statistics/

21. https://influencermarketinghub.com/email-marketing-stats/
22. https://moosend.com/blog/email-marketing-statistics/
23. https://act-on.com/learn/blog/proven-tactics-for-engaging-and-successful-welcome-emails/
24. https://instapage.com/blog/personalization-statistics/
25. https://www.getresponse.com/resources/reports/email-marketing-benchmarks#location-industry
26. https://techjury.net/blog/email-marketing-stats/
27. https://optinmonster.com/the-best-time-to-send-emails-heres-what-studies-show/
28. https://moosend.com/blog/best-time-to-send-an-email/#:~:text=Here%20are%20the%20most%20notable,reaching%20an%20average%20of%2020.74%25.
29. https://optinmonster.com/the-best-time-to-send-emails-heres-what-studies-show/
30. https://porchgroupmedia.com/blog/email-marketing-statistics/

31. https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf?__hstc=167500705.f13e2a65b8fe3b2428f1ea8ae9c68fb5.1704482114492.1704482114492.1704482114492.1&__hssc=167500705.3.1704482114492&__hsfp=1342778728
32. https://mailchimp.com/resources/impact-of-mobile-use-on-email-engagement/
33. https://www.digitalcommerce360.com/2022/06/06/the-retailer-speaks-increased-digital-marketing-budgets-in-2022/